I guess it depends on which artistic folks?
As for myself, I am well aware Art is about business. I have been aware of this pretty much my whole life. I do art because I enjoy it and I am good at doing it, but make no mistake... I haven't done it for 30 plus years by making stuff that sits in a closet. I am fully aware that it is a job no different than any other job, and if I don't concern myself with the business side, I don't eat. So, for me this has never been a prob... it has always been and will continue to be more about convincing others I should get paid like any other person doing a job, should.
I am all behind Matt and Brussels. .. I see no problem with what they are doing. It does not hurt to try and pre-sell trees seeing that they are only taking up space anyways, which for Brussels might not necessarily be a issue, I don't know?
My only issue is will folks be willing to put up money to wait. Some, I am sure will... others probably not. Some folks as has been mentioned will sit on a waiting list for a year to get a new phone, some camp out days before black Friday just to fight over the 3 TVS on sale... this is not me, and will never be me, I don't need something that bad. But to each their own.
In all reality, it really makes no difference, if no one pre buys... they can still sell them eventually after the process is finished. So, win win... and I am sure Brussels didn't just wake up yesterday and decide to make this business transaction, without some sort of thought.
But, one does have to admit the process is a little humorous. For, some I am sure they will get the last laugh if they were to go through the process... in the end they will have a very nice tree I am sure.
For some this is all that matters, for me I take pride in the fact that I did the work myself. For me this is what an Artistic type does, others I am sure think differently. ..