In general, we cut back running shoots.
And these shoots don't run: there is no extending shoot.
So pruning these back, will cause them to weaken and die. Your primary aim for branches like this is building up strength by good sun exposure and dosing nutrients and water accordingly. The branch will then send out extending shoots; shoots that have one tip grow a couple inches in the growing season. Later we cut those shoots back, to build up everything behind it.
But if the energy isn't there, pruning it would only lower the photosynthetic surface and thus signal the plant that this branch is not worth keeping.
Now if ALL the branches look like this, there is a balance. And the plant will stay weakish for about 6 years before going belly up.
Juniper growth in my mind, is a wave/curve system.. You build and build and build, then on the top of the curve you cut them back, setting the curve back to a dip. Then you repeat.
If you skip the building, you just lower the bottom of the curve, meaning it will go weaker and weaker.
Some of my junipers have taken 4 years for branches to start running. But they backbud like crazy when they do. And you can in fact cut the running ones to divert energy to the weaker ones.
I hope this helps! Maybe someone who is more experienced than I am has some corrections or improvements on my response.