Adelgids - related to the more common mealy bugs. Look for pesticides that list "kills wooly adelgids". This is serious, it is unlikely that soap and water sprays will do the trick.
www.hummert.com - this is where I mail order pesticides and fungicides. As always, read, read, read, all the labels and choose what is appropriate for your situation. They have some aerosol sprays cans that are handy if you have less than 20 trees. They have the concentrates if you have many trees, and need to make your own sprays to treat a large collection.